Track 1 Looking Southwards: Multilateralism
Track Chair: Dr. Diego Bonaldo Coelho (ESPM, Brazil)
Topics related to:
- WTO, Multilateral & Bilateral Trade agreements
- Cultural, Social & Regulatory Issues
- Diego Coelho, ESPM - Brazil
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Track 2 Social Entrepreneurship & Local Development
Track Chair: Dra. Frederike Mette (ESPM, Brazil)
Topics related to:
- Triple bottom line Entrepreneurship
- Social Entrepreneurship
- Consumption, indebtedness and over indebtedness
Diretores
- Frederike Mette, ESPM - Brazil
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Track 3 International Marketing
Track Chairs: Dra. Thelma Rocha (ESPM, Brazil) and Dra. Susana Costa e Silva (Universidade Católica Portuguesa, Portugal)
Topics related to:
- International marketing development in the digital age
- Global branding building
- Marketing in emerging markets
- International franchising
- Thelma Rocha, ESPM - Brazil
- Susana Silva, Católica Porto Business School Universidade Católica Portuguesa - Portugal
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Track 4 Consumers & Brands
Track Chairs: Dra. Vivian Strehlau (ESPM, Brazil) and Dra. Eliane Cristine Francisco Maffezzolli (Pontifical Catholic University of Parana, Brazil)
Topics related to:
- Consumer brand relationship with companies, places, retail stores etc.
- Consumers and brands in an international environment
- Positive and negative consumers dispositions toward any kind of brand
- Brands in a digital context
Diretores
- Eliane Maffezzolli, PUC-PR - Brazil
- Vivian Strehlau, ESPM - Brazil
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Track 5 Culture and Consumption
Track Chairs: Dra. Suzane Strehlau (ESPM, Brazil) and Dr. Eduardo Ayrosa (UNIGRANRIO, Brazil)
Topics related to:
- Consumers in society, social processes and culture
- Consumer's identity projects through consumption
- Market spaces and places, interactions among consumers and/or institutions
- Consumer agency, resistance and deviance
Diretores
- Eduardo Ayrosa, UNIGRANRIO - Brazil
- Suzane Strehlau, ESPM - Brazil
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Track 6 Diversity, Inclusion and Causes in Consumption and Business
Track Chair: Dr. Fabio Mariano Borges (ESPM, Brazil)
Topics related to:
- Inclusion and promotion of diversity and equity in organizations and consumption
- Consumer activism, boycotts, buycotts, political consumerism, consumer cyberactivism
- Responsible consumption, sustainable consumption, citizen and ethical consumption
- Brands and social causes, empowerment of minorities, marketing and subcultures LGBTQ+, racial minorities, refugees, gender equity, religious groups
Diretores
- Fabio Mariano Borges, ESPM - Brazil
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Track 7 Global and Local Innovation
Track Chairs: Dr. Felipe Mendes Borini (ESPM, Brazil) and Dr. Roberto Carlos Bernardes (FEI, Brazil)
Topics related to:
- MNC as a Differentiated Network of Innovation: Subsidiaries Innovations
- Global Value Chain: functional, social and environmental impacts of innovations
- Innovation Ecosystems, Networks, Clusters and new ventures
- Global Startups: The challenge of local and global market
- Frugal, Grassroots, Shanzay, Jugaad and Cost Innovation
Diretores
- Roberto Bernardes, FEI - Brazil
- Felipe Borini, ESPM - Brazil
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Track 8 Innovation & Digital Transformation in Local/Global Business
Track Chair: Dr. Júlio César de Bastos Figueiredo (ESPM, Brazil)
Topics related to:
- Impact of digital transformation on SMEs: routes, diagnostics, impacts over the innovation and performance, metrics of evaluation
- New paradigms of innovation and business models for value creation: crowd funding, service delivery models, customer life time value, customer journey models
- Creativity and innovation in business contexts: Creative cities, knowledge clusters, innovation in local, regional and global contexts, culture and innovation, coworking spaces
- Emerging trends in digital marketing: data driven marketing, cognitive marketing, social analysis, automatic content generation, digital agencies, predictive campaigns
Diretores
- Júlio César de Figueiredo, ESPM - Brazil
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Track 9 Creative Economy
Track Chair: Dr. Diego Santos Vieira de Jesus (ESPM, Brazil)
Topics related to:
- The relationship between creative economy and cities: clusters; creative cities; regional development; etc.
- Business models, innovation, entrepreneurship and internationalization strategies of creative firms
- Creative economy and globalization: international trade; "cultural exception"; global institutional governance; etc.
- Creative economy and development: the importance of culture and education; public policies to creative economy; social, economic and environmental inequalities; UN Millennium Development goals; new models of development
Diretores
- Diego Jesus, ESPM - Brazil
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Track 10 Innovation in Higher Education
Track Chairs: Dra. Manolita Correia Lima (ESPM, Brazil) and Dra. Maria Fernanda Rios Cavalcanti (Pontifical Catholic University of Campinas, Brazil)
Topics related to:
- Innovative Course Management, Quality, Relevance of Higher Education
- Digital Technologies, Innovative Curriculum Design in Higher Education
- Teaching Development, Innovative Teaching-Learning Methods in Higher Education
- Diversity, Inclusion and Critical Perspectives in Higher Education
- Cases of Innovation in Higher Education
Diretores
- Manolita Lima, ESPM - Brazil
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Track 11 Agribusiness and Food Management
Track Chairs: Dr. Eduardo Spers (ESPM, Brazil) and Dr. Carlos Eduardo de Freitas Vian (University of São Paulo - ESALQ, Brazil)
Topics related to:
- Agribusiness and Food Marketing
- Agribusiness and Food Strategies
- Agri-Food Chain Coordination
- Agribusiness Institutions and Organizations
- Global Agribusiness and Food Chains
Diretores
- Eduardo Spers, ESPM - Brazil
- Carlos Vian, USP-ESALQ - Brazil
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Track 12 Public-Private Partnerships in Infrastructure
Track Chair: Dr. Frederico Araújo Turolla (ESPM, Brazil)
Topics related to:
- PPPs in hard infrastructure: logistics, energy, telecoms and water and sewerage
- PPP in social infrastructure: PPPs in health, education and other sectors
- Long term financing, risks and insurance/surety/bonds for infrastructure contracts
- Institutions as basis to private sector participation in infrastructure in emerging markets
Diretores
- Frederico Turolla, ESPM - Brazil
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Track 13 Investment Decision in Manufacturing & Macroeconomic Prices
Track Chairs: Dra. Cristina Helena Pinto de Mello (ESPM, Brazil) and Dra. Patrícia Helena Fernandes Cunha (UFABC - Federal University of ABC, Brazil)
Topics related to:
- Investment Decision and development
- Globalization/Glocalization and competition: How countries compete?
- Levering the field: macroeconomic prices (interest rate, exchange rate, inflation, salary rate, profit rate)
- Monetary Policy Coordination and Balance of Payment
- Productive sophistication and Profitability
- Productivity versus Competitiveness
Diretores
- Patricia Cunha, UFABC - Federal University of ABC - Brazil
- Cristina Mello, Dean of Research and Graduate Programs, ESPM, Brazil
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Track 14 FDI and Internationalization
Track Chairs: Dr. Jorge Carneiro (FGV, Brazil) andDr. Manuel Portugal Ferreira (Uninove, Brazil)
Topics related to:
- Inward and outward FDI
- Industry 4.0 and the digital age: impact on FDI patterns
- Foreign entry modes: determinants
- Emerging market multinationals: patterns of competition abroad
- Globalization, Glocalization, regionalization and de-globalization
Diretores
- Jorge Carneiro, FGV - Brazil
- Manuel Ferreira, Uninove - Brazil
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Track 15 Stakeholders, Local and Global Networks
Track Chair: Dr. João Maurício Boaventura (University of São Paulo, Brazil)
Topics related to:
- Managing for stakeholders, Stakeholder engagement and Stakeholder strategy
- Value Creation and Appropriation (VCA) within stakeholders
- Business Clusters Competitiveness, Business Clusters International Connections
- Global Value Chains (GVC) Competitiveness, GVC connections to Business Clusters
Diretores
- João Boaventura, University of São Paulo - Brazil
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Track 16 Finance and Accounting
Track Chair: Dr. Wilson Toshiro Nakamura (University Presbyterian Mackenzie, Brazil)
Topics related to:
- Corporate Finance and Banking
- Investments and Capital Markets
- Accounting and Taxation Issues
- Derivatives, Exchange Rates and Risk Management
- Mergers, Acquisitions and Corporate Restructurings
- Governance and Corporate Control
Diretores
- Wilson Nakamura, University Presbyterian Mackenzie - Brazil
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Track 17 Human Resource Management & Organizational Behavior for Social and Business Development
Track Chair: Dr. Victor De La Paz Richarte Martinez (ESPM, Brazil)
Topics related to:
- Equality, Diversity and Inclusion (EDI): policies, programs and practices of Diversity Management to foster an inclusive workplace
- Organizational Behavior, Multicultural management and Leadership: challenge issues in a digital area
- The Sustainable Development Goals as Human Resource Agenda to support Dignity at Work
- Critical Perspectives on Human Resource Management facing new business models
Diretores
- Victor Martinez, ESPM - Brazil
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Track 18 Business Ethics and Sustainability Development
Track Chairs: Dr. Flávio Hourneaux Júnior (University of São Paulo, Brazil) and Dra. Kavita Hamza (University of São Paulo, Brazil)
Topics related to:
- Challenges of decoupling growth from natural resources to a circular economy
- Corporate & institutional response to UN’S SDGs issues
- Philanthropy, social enterprises, and NGOs, & its impact on markets
- Ethical Challenges: CSR, Social impact & measurement issues
- Challenges of consumer behavior & consumption towards sustainability
- Kavita Hamza, University of São Paulo - Brazil
- Flávio Junior, University of São Paulo - Brazil
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Track 19 Business case(s)
Track Chairs: Dr. Julio César Bastos de Figueiredo (ESPM, Brazil) and Dr. Ricardo Zagallo Camargo (ESPM, Brazil)
Topics related to all tracks, based on real people, companies, and events.
Diretores- Ricardo Camargo, ESPM - Brazil
- Júlio César de Figueiredo, ESPM - Brazil
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Track 20 PDW Papers
Track Chairs: Dr. Mateus Ponchio (ESPM, Brazil) and Dra. Luciana Florencio (ESPM, Brazil)
Topics related to all tracks, based on real people, companies, and events.
Diretores- Luciana de Almeida, ESPM - Brazil
- Mateus Ponchio, ESPM - Brazil
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Track 21 Doctoral Consortium
Track Chairs: Dr. Ilan Avrichir (ESPM, Brazil) and Dr. Marcos Amatucci (ESPM, Brazil)
Topics related to all tracks, based on real people, companies, and events.
Diretores- Marcos Amatucci, ESPM - Brazil
- Ilan Avrichir, ESPM - Brazil
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Track 22 Special Poster Session - Master's & Ph.D. Dissertations
Track Chairs: Dra. Luciana Florencio (ESPM, Brazil) and Dra. Vivian Strehlau (ESPM, Brazil)
Diretores- Luciana de Almeida, ESPM - Brazil
- Vivian Strehlau, ESPM - Brazil
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