Track Policies

Track 1 Looking Southwards: Multilateralism

Track Chair: Dr. Diego Bonaldo Coelho (ESPM, Brazil)

Topics related to:

  • WTO, Multilateral & Bilateral Trade agreements
  • Cultural, Social & Regulatory Issues

Directors
  • Diego Coelho, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 2 Social Entrepreneurship & Local Development

Track Chair: Dra. Frederike Mette (ESPM, Brazil)

Topics related to:

  • Triple bottom line Entrepreneurship
  • Social Entrepreneurship
  • Consumption, indebtedness and over indebtedness

 

 

Directors
  • Frederike Mette, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 3 International Marketing

Track Chairs: Dra. Thelma Rocha (ESPM, Brazil) and Dra. Susana Costa e Silva (Universidade Católica Portuguesa, Portugal)

Topics related to:

  • International marketing development in the digital age
  • Global branding building
  • Marketing in emerging markets
  • International franchising


Directors
  • Thelma Rocha, ESPM - Brazil
  • Susana Silva, Católica Porto Business School Universidade Católica Portuguesa - Portugal
Checked Open Submissions Checked Peer Reviewed

Track 4 Consumers & Brands

Track Chairs: Dra. Vivian Strehlau (ESPM, Brazil) and Dra. Eliane Cristine Francisco Maffezzolli (Pontifical Catholic University of Parana, Brazil)

Topics related to:

  • Consumer brand relationship with companies, places, retail stores etc.
  • Consumers and brands in an international environment
  • Positive and negative consumers dispositions toward any kind of brand
  • Brands in a digital context

 

Directors
  • Eliane Maffezzolli, PUC-PR - Brazil
  • Vivian Strehlau, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 5 Culture and Consumption

Track Chairs: Dra. Suzane Strehlau (ESPM, Brazil) and Dr. Eduardo Ayrosa (UNIGRANRIO, Brazil)

Topics related to:

  • Consumers in society, social processes and culture
  • Consumer's identity projects through consumption
  • Market spaces and places, interactions among consumers and/or institutions
  • Consumer agency, resistance and deviance

 

 

Directors
  • Eduardo Ayrosa, UNIGRANRIO - Brazil
  • Suzane Strehlau, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 6 Diversity, Inclusion and Causes in Consumption and Business

Track Chair: Dr. Fabio Mariano Borges (ESPM, Brazil)

Topics related to:

  • Inclusion and promotion of diversity and equity in organizations and consumption
  • Consumer activism, boycotts, buycotts, political consumerism, consumer cyberactivism
  • Responsible consumption, sustainable consumption, citizen and ethical consumption
  • Brands and social causes, empowerment of minorities, marketing and subcultures LGBTQ+, racial minorities, refugees, gender equity, religious groups

 

Directors
  • Fabio Mariano Borges, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 7 Global and Local Innovation

Track Chairs: Dr. Felipe Mendes Borini (ESPM, Brazil) and Dr. Roberto Carlos Bernardes (FEI, Brazil)

Topics related to:

  • MNC as a Differentiated Network of Innovation: Subsidiaries Innovations
  • Global Value Chain: functional, social and environmental impacts of innovations
  • Innovation Ecosystems, Networks, Clusters and new ventures
  • Global Startups: The challenge of local and global market
  • Frugal, Grassroots, Shanzay, Jugaad and Cost Innovation

 

Directors
  • Roberto Bernardes, FEI - Brazil
  • Felipe Borini, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 8 Innovation & Digital Transformation in Local/Global Business

Track Chair: Dr. Júlio César de Bastos Figueiredo (ESPM, Brazil)

Topics related to:

  • Impact of digital transformation on SMEs: routes, diagnostics, impacts over the innovation and performance, metrics of evaluation
  • New paradigms of innovation and business models for value creation: crowd funding, service delivery models, customer life time value, customer journey models
  • Creativity and innovation in business contexts: Creative cities, knowledge clusters, innovation in local, regional and global contexts, culture and innovation, coworking spaces
  • Emerging trends in digital marketing: data driven marketing, cognitive marketing, social analysis, automatic content generation, digital agencies, predictive campaigns

 

Directors
  • Júlio César de Figueiredo, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 9 Creative Economy

Track Chair: Dr. Diego Santos Vieira de Jesus (ESPM, Brazil)

Topics related to:

  • The relationship between creative economy and cities: clusters; creative cities; regional development; etc.
  • Business models, innovation, entrepreneurship and internationalization strategies of creative firms
  • Creative economy and globalization: international trade; "cultural exception"; global institutional governance; etc.
  • Creative economy and development: the importance of culture and education; public policies to creative economy; social, economic and environmental inequalities; UN Millennium Development goals; new models of development

 

Directors
  • Diego Jesus, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 10 Innovation in Higher Education

Track Chairs: Dra. Manolita Correia Lima (ESPM, Brazil) and Dra. Maria Fernanda Rios Cavalcanti (Pontifical Catholic University of Campinas, Brazil)

Topics related to:

  • Innovative Course Management, Quality, Relevance of Higher Education
  • Digital Technologies, Innovative Curriculum Design in Higher Education
  • Teaching Development, Innovative Teaching-Learning Methods in Higher Education
  • Diversity, Inclusion and Critical Perspectives in Higher Education
  • Cases of Innovation in Higher Education

 

Directors
  • Manolita Lima, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 11 Agribusiness and Food Management

Track Chairs: Dr. Eduardo Spers (ESPM, Brazil) and Dr. Carlos Eduardo de Freitas Vian (University of São Paulo - ESALQ, Brazil)

Topics related to:

  • Agribusiness and Food Marketing
  • Agribusiness and Food Strategies
  • Agri-Food Chain Coordination
  • Agribusiness Institutions and Organizations
  • Global Agribusiness and Food Chains

 

Directors
  • Eduardo Spers, ESPM - Brazil
  • Carlos Vian, USP-ESALQ - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 12 Public-Private Partnerships in Infrastructure

Track Chair: Dr. Frederico Araújo Turolla (ESPM, Brazil)

Topics related to:

  • PPPs in hard infrastructure: logistics, energy, telecoms and water and sewerage
  • PPP in social infrastructure: PPPs in health, education and other sectors
  • Long term financing, risks and insurance/surety/bonds for infrastructure contracts
  • Institutions as basis to private sector participation in infrastructure in emerging markets

 

Directors
  • Frederico Turolla, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 13 Investment Decision in Manufacturing & Macroeconomic Prices

Track Chairs: Dra. Cristina Helena Pinto de Mello (ESPM, Brazil) and Dra. Patrícia Helena Fernandes Cunha (UFABC - Federal University of ABC, Brazil)

Topics related to:

  • Investment Decision and development
  • Globalization/Glocalization and competition: How countries compete?
  • Levering the field: macroeconomic prices (interest rate, exchange rate, inflation, salary rate, profit rate)
  • Monetary Policy Coordination and Balance of Payment
  • Productive sophistication and Profitability
  • Productivity versus Competitiveness

 

Directors
  • Patricia Cunha, UFABC - Federal University of ABC - Brazil
  • Cristina Mello, Dean of Research and Graduate Programs, ESPM, Brazil
Checked Open Submissions Checked Peer Reviewed

Track 14 FDI and Internationalization

Track Chairs: Dr. Jorge Carneiro (FGV, Brazil) andDr. Manuel Portugal Ferreira (Uninove, Brazil)

Topics related to:

  • Inward and outward FDI
  • Industry 4.0 and the digital age: impact on FDI patterns
  • Foreign entry modes: determinants
  • Emerging market multinationals: patterns of competition abroad
  • Globalization, Glocalization, regionalization and de-globalization

 

Directors
  • Jorge Carneiro, FGV - Brazil
  • Manuel Ferreira, Uninove - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 15 Stakeholders, Local and Global Networks

Track Chair: Dr. João Maurício Boaventura (University of São Paulo, Brazil)

Topics related to:

  • Managing for stakeholders, Stakeholder engagement and Stakeholder strategy
  • Value Creation and Appropriation (VCA) within stakeholders
  • Business Clusters Competitiveness, Business Clusters International Connections
  • Global Value Chains (GVC) Competitiveness, GVC connections to Business Clusters

 

Directors
  • João Boaventura, University of São Paulo - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 16 Finance and Accounting

Track Chair: Dr. Wilson Toshiro Nakamura (University Presbyterian Mackenzie, Brazil)

Topics related to:

  • Corporate Finance and Banking
  • Investments and Capital Markets
  • Accounting and Taxation Issues
  • Derivatives, Exchange Rates and Risk Management
  • Mergers, Acquisitions and Corporate Restructurings
  • Governance and Corporate Control

 

Directors
  • Wilson Nakamura, University Presbyterian Mackenzie - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 17 Human Resource Management & Organizational Behavior for Social and Business Development

Track Chair: Dr. Victor De La Paz Richarte Martinez (ESPM, Brazil)

Topics related to:

  • Equality, Diversity and Inclusion (EDI): policies, programs and practices of Diversity Management to foster an inclusive workplace
  • Organizational Behavior, Multicultural management and Leadership: challenge issues in a digital area
  • The Sustainable Development Goals as Human Resource Agenda to support Dignity at Work
  • Critical Perspectives on Human Resource Management facing new business models

 

Directors
  • Victor Martinez, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 18 Business Ethics and Sustainability Development

Track Chairs: Dr. Flávio Hourneaux Júnior (University of São Paulo, Brazil) and Dra. Kavita Hamza (University of São Paulo, Brazil)

Topics related to:

  • Challenges of decoupling growth from natural resources to a circular economy
  • Corporate & institutional response to UN’S SDGs issues
  • Philanthropy, social enterprises, and NGOs, & its impact on markets
  • Ethical Challenges: CSR, Social impact & measurement issues
  • Challenges of consumer behavior & consumption towards sustainability

 


Directors
  • Kavita Hamza, University of São Paulo - Brazil
  • Flávio Junior, University of São Paulo - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 19 Business case(s)

Track Chairs: Dr. Julio César Bastos de Figueiredo (ESPM, Brazil) and Dr. Ricardo Zagallo Camargo (ESPM, Brazil)

 

Topics related to all tracks, based on real people, companies, and events.

Directors
  • Ricardo Camargo, ESPM - Brazil
  • Júlio César de Figueiredo, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 20 PDW Papers

Track Chairs: Dr. Mateus Ponchio (ESPM, Brazil) and Dra. Luciana Florencio (ESPM, Brazil)

 

Topics related to all tracks, based on real people, companies, and events.

Directors
  • Luciana de Almeida, ESPM - Brazil
  • Mateus Ponchio, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 21 Doctoral Consortium

Track Chairs: Dr. Ilan Avrichir (ESPM, Brazil) and Dr. Marcos Amatucci (ESPM, Brazil)

 

Topics related to all tracks, based on real people, companies, and events.

Directors
  • Marcos Amatucci, ESPM - Brazil
  • Ilan Avrichir, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed

Track 22 Special Poster Session - Master's & Ph.D. Dissertations

Track Chairs: Dra. Luciana Florencio (ESPM, Brazil) and Dra. Vivian Strehlau (ESPM, Brazil)

Directors
  • Luciana de Almeida, ESPM - Brazil
  • Vivian Strehlau, ESPM - Brazil
Checked Open Submissions Checked Peer Reviewed


th International Conference of the SGBED - The Society for Global Business & Economic Development
12th ESPM International Conference in Management
14th ESPM International Symposium of Management and Marketing

São Paulo, June 10th - 12th, 2019


LOCATION:

ESPM TECH
Rua Joaquim Távora, 1240 - Vila Mariana, São Paulo/SP, Brasil  (See the MAP - Get the Directions)

Copyright(r) 2019 - All rights reserved!

 

FINANCIAL SUPPORTERS

 

INSTITUTIONAL SUPPORTERS