Open Conference Systems, 16th SGBED & XII ESPM International Conference in Management

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REDISTRIBUIÇÃO DE VALOR NA CADEIA DE SUPRIMENTOS DA INDÚSTRIA FONOGRÁFICA APÓS A DIGITALIZAÇÃO DA MÚSICA.
Alan Jezovsek Kuhar

Last modified: 2019-03-24

Abstract


The music industry has suffered decline in its revenues year after year since 1998, the year that marked changes on the way to produce, distribute, sell and consume music as a result of music digitization. The music is part of popular culture for centuries and since 1877, when Thomas Edison invented the phonograph, different music equipment was spread throughout the world, developing the musical supply chain. The music digitization is an innovation that changed the standards of this industry, allowing the music to segregate the physical format. Access to almost zero cost music among a multitude of songs changed the logic of the music industry. This new format demands new knowledge and relationship among the participants in the music industry, changing the value distribution across the supply chain. The objective of this paper is to evaluate the value change of music distribution among the members of this supply chain, comparing pre and post music digitization. The result certifies changes in value distribution among the participants of the phonographic supply chain.


Keywords


music industry, supply chain, music digitization, value distribution

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